We are living in extraordinary times: societies have established cultural grounds that organize how we, as humans, should interact, making it easier for us to find jobs and have fun. Technology has become an important asset, too, allowing us to acquire knowledge with a click of a button.

This doesn’t mean we’re having the time of our lives. People are miserable due to lots of reasons. Stagnant economies play a major rule in defining people’s happiness. Jobs that lack purpose turn one’s life into a living misery. Our daily routine also became a huge setback: we don’t look around anymore. We are focused on our lifeless gadgets and that’s it.

As a response to these tough personal and global conditions, a rising need for a newer, more revolutionary lifestyle was taking place.

Entrepreneurship evolved into an escape gate to find meaning and figure out one’s mission in life.

In the past article, we talked about how not having a clear vision actually doesn’t matter at first, which means it shouldn’t be a stressful thought to think about. In this one, we will tackle a creative, practical strategy to follow in the process of making our product prototype.
We fail to realize this: we can actually control the future. We can’t predict it, but we can control the current circumstances to produce something similar to what we imagined in the first place. It’s a simple process that has two angles: your imaginary destination and breaking your goal down.

Your Imaginary Destination

I know you’re stressed about the future: you’re afraid you don’t have a concrete vision for the product you’re working on, but have you considered dedicating one hour to write an article about your imaginary product?

Imagine this: you’re an editor at TechCrunch. An awkward email came to you

One of the biggest challenges entrepreneurs face is how to address their product’s vision. In other words, they often fail to answer this question: “What does your product do?”.
The answer to such question may seem a no-brainer at first: why on earth am I going to exert time and effort on something that I don’t exactly know what it’s going to deliver and to whom?
But finding an eloquent answer to this question in the entrepreneurial religion is always tricky. Even if you already had on your mind a convincing and concise reply to this worrying question, you would still have your doubts.
A simple explanation to such dilemma is often accompanied by the hazardous low self esteem entrepreneurs often suffer from during the kick-off stage of their products. Don’t get me wrong: entrepreneurs do have a clear vision on their minds, but they are their own votaries, and they shouldn’t expect