Write about your imaginary product

In the past article, we talked about how not having a clear vision actually doesn’t matter at first, which means it shouldn’t be a stressful thought to think about. In this one, we will tackle a creative, practical strategy to follow in the process of making our product prototype.
We fail to realize this: we can actually control the future. We can’t predict it, but we can control the current circumstances to produce something similar to what we imagined in the first place. It’s a simple process that has two angles: your imaginary destination and breaking your goal down.

Your Imaginary Destination

I know you’re stressed about the future: you’re afraid you don’t have a concrete vision for the product you’re working on, but have you considered dedicating one hour to write an article about your imaginary product?

Imagine this: you’re an editor at TechCrunch. An awkward email came to you by an amateur founder asking you to take a look at his/her product and write something about it if the product is, by any means, promising. You downloaded the app/opened the website and was blown away by what you saw. Giving this possible scenario, what would you write?
I know this may sound funny, even embarrassing to show to your workmates and friends, but it doesn’t matter. The most important thing is to get out of your own box of fear and insecurities regarding your future product.
The choice is yours: would you rather write a mediocre piece that’s only trying to fill the space in an unknown tech blog? Or something that has the potential of turning into a viral post through tackling a revolutionary/interesting service you’re offering?
There are no limits for what you can write: discuss how your SaaS is going the change the way coworkers interact in the workplace. Proudly mention how your next application is going to take chatting to a whole new level. Fiercely defend your product’s ability to make people’s lives easier and simpler.
Having a piece you wrote that illustrates what your product does exactly, which market it’s targeting and how the audience is handling its launch will give you a clear idea on what to build and which features to include.

Breaking your goal down

Unless you want your product to be a roll in the hay, you should execute.
And in order to execute perfectly, know this: every step you take is an essential perquisite to your end product.
That’s why you should break your product down to a list of sub-features that will help you visualize how your website/application is going to be. For example, “connecting people better than Facebook” should be translated into a list of features. These features should also be sub-categorized into a list of tools you will embed in your service to make it work the way you exactly imagined in your article.
Bear in mind that there’s a big difference between imagination and creativity. They’re two different assets that you should consider for your product. Imagination is thinking about how your service is going to be perceived by the market you’re targeting. Creativity is having an exceptional strategy of getting from here to there.
The saddest thing in entrepreneurship is not failure; it’s our inability to think different and play big with words inside our heads. Appreciate that imagination is not commodified. No one will sue you for believing that you have a better product than Apple.